BASPIA Branding & Design System

BASPIA is taking an honest aim to help Asian singles find a partner. The service aims to align incentives by offering value before and after establishing a relationship. BASPIA helps you to present your best sides by verifying and highlighting how you have great potential as a mate. It helps you to create stimulating moments(dates) with you and your partner. The original branding was from 2011 and needed an upgrade. Additionally they wanted to create a mobile App.

BASPIA presents a life desired by aspiring asians reflecting a glamorous lifestyle. It is visually founded in Fashion as seen in Heritage Brands and Fashion media. It spices the tradition with a regular curiosity with experimental and rebel instincts. The base scheme is based on monochrome with a use of colours in the photos used. Personal profiles are themed using predefined themes that adjusts the feel through spacing and color.

We created a new design foundation and an App prototype.

• Branding and Reference Image Content
• Mobile Component Library in React
• Design System for Mobile
• Support for designing prototypes in Framer with Production Visual Components